Marketing attribution


You’re working at a company similar to Airbnb, and the marketing team has come to you to help them figure out which marketing channels (excluding direct) are the best for them to focus on. You are given a data set, which can be found here.

Below are the column descriptions for the data set.

column description
id unique user identifier
date_account_created the date of account creation
gender user's gender
age user's age
signup_method how the user initially signed up
language user's language preference
affiliate_channel type of paid marketing that is attributed to user sign up
affiliate_provider provider of the paid "affiliate channel"
signup_app application that user signed up on
first_device_type first device user signed up with
first_browser first browser user signed up with

Can you help them make a recommendation for the best marketing channels?


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