Marketing attribution
Question
You’re working at a company similar to Airbnb, and the marketing team has come to you to help them figure out which marketing channels (excluding direct) are the best for them to focus on. You are given a data set, which can be found here.
Below are the column descriptions for the data set.
| column | description |
|---|---|
| id | unique user identifier |
| date_account_created | the date of account creation |
| gender | user's gender |
| age | user's age |
| signup_method | how the user initially signed up |
| language | user's language preference |
| affiliate_channel | type of paid marketing that is attributed to user sign up |
| affiliate_provider | provider of the paid "affiliate channel" |
| signup_app | application that user signed up on |
| first_device_type | first device user signed up with |
| first_browser | first browser user signed up with |
Can you help them make a recommendation for the best marketing channels?