On a scale of 1-3, with 1 being least valuable and 3 being most valuable, can you classify customers based on recency of last purchase? For example, a purchase made 1 month ago is more valuable than one made 5 months ago, so the former customer would have a higher recency score than the latter. You can download the data here.
For more information regarding customer lifetime value, you can read this post from Shopify's blog. The solution will be provided to premium subscribers in Python.
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