A/B testing a new landing page

Hard

Suppose you are working for an e-commerce company and the marketing team is trying to decide if they should launch a new webpage. They ran an A/B test and need help analyzing the results. They provided you with this dataset, which contains the following fields:

  • user_id: the user_id of the person visiting the website
  • timestamp: the time in which the user visited the website
  • group: treatment vs control, treatment saw the new landing page, control saw the old landing page...

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